If you’re just starting out, you might suffer from a common affliction that plagues many other small business owners. And that’s worrying about generating enough business. What makes your home inspections so good that people will want to make those important referrals? You do, of course!
There are many home inspectors around the U.S. who started out exactly where you are now. Maybe you’re fresh out of school, or maybe you already have a little time in the field. But everyone has to begin at the beginning. It’s how you move ahead that matters. That’s how you build your reputation and get those all-important referrals.
Be the Most Reliable Person You Know
Reliability equals trust, and trust gets referrals. And it applies to everything that you do as a home inspector. It’s all about standing by your word. Show up early for appointments and don’t cancel unless there’s no other possible choice.
Customers rely on you, and that happens during a very stressful time period for them. The more that you can ease their stress, the more likely they’ll be to tell a friend or two. The same applies to your real estate agent peers. When they hear good things about you, they’ll have greater confidence about referring new customers.
Perform the Type of Inspections that You’d Want for Your Home
Imagine how frustrated you’d feel if an inspector showed up wearing grungy clothes, dirty shoes and then trampled through the house leaving a mess in his wake. Chances are, you’d never do such a thing. But you might unwittingly commit other faux pas which could sully your reputation.
Think about the type of inspector you’d like to see and how you’d like them to perform in your home. If you don’t want to shimmy under a dirty crawlspace, think about whether you’d be disappointed if an inspector charged you full price for part of the work. Be the inspector that you’d want to hire. Others will want to hire you, too.
Communicate with Customers and Answer Their Questions
Lack of communication can be maddening, especially when there are so many other stress factors. And while home inspectors often work solo, that doesn’t mean customers don’t need to ask for clarification or just want a little assurance that the house isn’t on its last legs.
A phone call takes only a few minutes and an email takes less than that. When customers contact you, always make yourself available or schedule a time to call back. It seems like a small detail. Good communication can also protect you, says Working RE If a customer ever has a complaint, written communication, even in an email, can support your case.
Deliver the Inspection Report as Promptly as You Can
The hands-on inspection might feel like the bigger part of the job to you. But to a customer, the report is more important. That’s why the home inspection reporting software you choose makes a difference. A professional report that’s easy to read and contains plenty of images helps paint the picture for a customer who doesn’t attend the inspection. For those who do, it serves as reinforcement.
Deliver the report as soon as you can after the inspection is complete, at least within 24 hours. That breeds goodwill and makes the customer happy. In decades past, handwritten or typed inspection reports required more time. But with Home Inspection Report software, you can finalize a report and send it to the customer before you leave the site. That’s more efficient than software that requires you to sync your phone or tablet to a home computer first.
Employ Some Good Old Fashioned Marketing and Advertising
Your work will speak for itself, but that doesn’t mean you don’t need a little marketing and advertising. Some inspectors stop by and chat with real estate agents, dropping off a stack of business cards in the process. Some are actively involved in social media. Some build a website, and some advertise in a local newspaper.
It doesn’t matter how you choose to market your home inspection services. It only matters that you make the effort to generate more business and referrals. Get your name out there. Have it embroidered on your shirts, use a magnetic placard for your vehicle and leave business cards and flyers everywhere that you can.
Every new business owner has a few doubts. That’s human nature. Business might be slow at first, and that’s normal, too. With every customer that you meet, inspection that you perform, real estate agent you visit and advertising effort you make, you have an opportunity to build your reputation. In fact, you will build a reputation whether or not you try. Take the more direct route, and you’ll cultivate your good name.